The Hottest U.S. Trends in Natural Products

U.S. Embassy Commercial Specialist Veronika Novakova traveled to the Natural Products Expo West (NPEW) fair in Anaheim, representing European markets and presenting on market opportunities for naturally innovative U.S. manufacturers. The United States is one of the most developend markets worldwide for natural products and enormous amount of new products launches at the fair confirmed the trend. The hottest products from the showfloor? Anything sustainably produced, oat milk, functional nutrition, CBD and plant based products.

NPEW is one of the world´s leading events targeting trends in natural, organic, and healthy products ranging from beauty and supplements to speciality food items. Every year NPEW gathers 86,000 attendees from 136 countries in Anaheim, USA. NPEW is a traditional participant in U.S. Department of Commerce Internantional Buyer Program.