On February 11, 2016, SpaRitual held the opening ceremony for their new showroom at the hotel Smaragd in Prague 5. U.S. Commercial Service representatives participated in the opening in support of the American company. “Slow Beauty for a Fast World” is the SpaRitual company philosophy behind their luxury range of multi-purpose vegan spa products and treatments for hands, body and feet. In the Czech Republic, SpaRitual is available in luxury salons, spa centers, hotels or at Bomton studios. In 2014, the company won an “American Spa” Professional’s Choice Award for its products.