Empower Her Women in Franchising initiative

Acting Deputy Chief of Mission Leah Pease and wife of the Ambassador Lauren Sabet hosted a coffee with women entrepreneurs representing U.S. brands in the Czech Republic. The meeting was held as a part of a women’s economic empowerment program under the U.S. Department of Commerce’s Empower Her initiative and included a live stream featuring Marisa Lago, U.S. Under Secretary for Trade; Susan Danger, Chair of Amchams in Europe and CEO Amcham EU; Marcia Balisciano, Chief Suistainability Officer at RELX; Alesandra Santacroce, Director of Government and Regulatory Affairs at IBM; and Oualae Alami, Vice President, Global Influenza Lead Pfizer.

The U.S. Commercial Service office at the U.S. Embassy Prague chose “Women in Franchising” for its 2023 theme. As part of the Women in Franchising project, six female entrepreneurs in franchising shared their experience and life and business journey in short video profiles.

Cinnabon – Gabriela Bendová
Keller Williams – Jana Hrstková
KFC – Ivana Makalová Dlouhá
McDonald´s – Silvie Muranská
PlayWisely – Veronika Fílová
The Alternative Board – Ingrid Šůrová

Empower Her is an overarching structure for Global Markets/AmCham EU collaboration on women’s empowerment and gender equality. The program was officially launched in May 2022 with a goal to highlight U.S. companies´ efforts in diversity, inclusion, and corporate social responsibility in the global economy and to join in fostering gender equality and women’s empowerment.